Our story began by answering a single question; can people improve their homes with quality products sold at low prices? However, in answering that question, it became imperative that we first analyze a critical observation.

Since 2012, our team has been primarily selling wholesale construction supply products to large institutions such as schools, hotels, and government agencies. This lasted for three short years, until a staggering void in the online home improvement market came to our attention. We quickly realized that by pivoting our strategy to focus on retail-facing business coupled with wholesale-level prices, we could deliver home products that the everyday homeowner could afford.

We started understanding that the home is perhaps one of the most important financial investments you can make. We saw firsthand how preserving a home’s health is critically important, but often infeasible. Steep prices at chain retailers often burn holes in your wallet, preventing you from fixing any issues and causing damaged appliances to fester in your household.